Take Action re: Superbowl Ad
Read the above link and answer: is it consistent with Superbowl policy to air an Anti-choice ad? Should the Superbowl run this commercial? Make sure to speak specifically to the original post on Feministing.com.
Or, you may comment on this quote from the same link:
"Watching the Superbowl is seen as a celebration of American masculinity. But in reality, it is the glorification of one VERY particular, very narrow, definition of what it means to be a man. According to the CBS approved Ads, being a man means this is your thought process: Grunt. Beer! Grunt. Sex with hot chick! Grunt. Grunt. EAT MEAT! Grunt. Wife annoying! Frankly, I think these ads are sexist toward men AND women."
It definitely isn't consistent with their policy. However, that policy is arbitrary by design, leaving the decision on what to accept and what not to accept up to a relatively small group of people with their own views and opinions. While it is sad something like this has happened, it's not unexpected. Personally I believe a commercial event as large and as widely viewed as the Super Bowl should avoid any and all commercials involving any sort of political or religious content. Stick to selling products, not ideas. And yes, I do understand and agree with the quote given in the post, it's unfortunately what sells during a primarily masculine sports event. Stereotypical and sexist to both genders or not, money is the primary driving force behind the whole thing, and as long as people buy what's advertised, the commercials won't stop, even if they are insulting.
ReplyDeleteBenjamin Barnes
Benjamin--thank you for breaking the ice on this post with a very articulate comment!
ReplyDeleteDr. Stovall
I totally agree with the first post above in that CBS has definitely shown an inconcistency within their current policy of not allowing controversial ads to be played during the Super Bowl. When compared to other ads that have been turned down by CBS in the past, I think that this particular ad has the potential to create much more controversy. In my opinion, I think that CBS has made a poor decision to allow the ad to air and I think the only reason that it was allowed was because it pertained to football. As for the quote mentioned above, I totally disagree with the statement that the Super Bowl is a celebration of American masculinity. To me, the Super Bowl, or any football game for that matter, is all about entertainment. As a whole, I think that this country thrives on competition. Being that the Super Bowl is competition at its highest form in football, we as a people are very entertained. On the other hand, I can understand the described thought process of men in the quote. In showing man of the ads that they do, I think that advertisers are just trying to reach out their greatest demographic, men. As long as this approach continues to work, I think things will continue in this way for some time.
ReplyDelete-Chad Altfillisch
the suprebowl is the superbowl, it is tge most watched 3hours of television on american TV. as a result it is not immune from the politics that come with living in a democratic country. the simple fact is that politics are big money, and they superbowl is big money. The result of which is that any isssue that is important willl be pushed in the venue in whihc it can reach the most people, IE the superbowl.
ReplyDeletejake schweit
I agree with the quotes statement about CBS advertising the masculinity of men.i think men is their target group because mostlymen watch the superbowl.on feministing church commercial waswrong because it was attacking people sexuality and religious beliefs.iunderstand why cbs would ban the commercial. nopoltics orreligion should be aired. they should respect theirviewers-altagrace jean-francois
ReplyDeleteI agree with the commment above ^^^. That CBS is trying to keep a masculinity the main thing and use women as a prop. Like it says in the artical that men go have sex with hot women and women are just annoying. Although mostly men watch the super bowl, women and gays do too. So they have every right to post whatever advertisement they want.
ReplyDeleteWhen I first read the article and watched the clip, I was in agreement with CBS. This commericial for the United Church of Christ truly caught me off guard. I understood the main point that they were trying to say: (by letting in all different types of people), however, I also saw this clip as very discriminating towards other religions. My first impression was that their church must be superior to others because of the bouncer and his attitude towards the people. I believe that CBS did a good job of not letting this take air for the coming up Super Bowl because of all the controverial issues it would create. We, Americans, already have our plate full with other problems, so why add to the drama? I definitely think that this decision was right.
ReplyDelete- Megan Salvatori
I think that this commerical is saying that only the United Church Of Christ accepts all kinds of people. However, I strongly disagree that they are the only church to welcome all the different types of people in the world. Many other churches also accept all kinds of people but they do not have to portray it on the television. The superbowl commercials don't have to show religious conflicts that might create problems.
ReplyDelete-Michele Salvatori
This commericial makes a good point to accept all types of people into their church. However, I believe that religion should not be mixed with the Superbowl because they are separate venues that have nothing to do with each other. I also think that the decisions of CBS to keep some commericials and not others for the Superbowl are terrible. Although I believe that they have made a poor choice, it is ultimately up to television producers to decide what goes on television and everyone will never agree to what is right and what is wrong. You either accept the choice or try to change it.
ReplyDeleteI agree with what jacob has said. Its the superbowl the number one adivertisement day of the year. Where funny comericals get awards and lots of money for people liking them. Of course some are wrong but it is for the people to laugh. Sosme people only watch the superbowl comcerials and not the game.
ReplyDeleteName Andrew Schaad
ReplyDeleteI don't think there should be any commercials about religion or politics during the superbowl. It should be about selling products and funny at the sametime. People have different views on religion so in running a commercial for a certain religion will definitly offend someone out there.
ReplyDeleteMark Gretzinger
I want to start off saying that I agree and disagree with some of the comments above. I agree with the first comment in that the contract is arbitary. It's an easy out for the selection committee to reject any add they don't want. I think it is stupid that they can allow adds for viagra-don't quote me on if they really advertise this or not- and not for a medically legal procedure. It doesn't make sense, but neither does thier policy. I also disagree with the fact that more men watch than women. I know so many woment that watch the game just for the commercials...which is the controversial topic at hand. I know just as many girls that will be watching the game as guys...I think there should be statistics out on percentage of guys that watch vs. girls. Back to the topic, though; I think that CBS should simply stick to selling products, whether it be b.c. pills, viagra, or beer. Politics and religion should be left out. Period.
ReplyDeleteMore news on Superbowl advertising here: http://www.feministing.com/archives/019925.html
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